Zoom PR, a PR company with 25 years of experience and extensive media connections, offers comprehensive public relations services to meet the needs of clients in the online market. Our team of expert PR professionals focuses on quality content creation, specializing in disseminating press releases through leading online and related media platforms to enhance visibility. With 25 years of experience and strong media connections, we ensure your message is effectively delivered to all media outlets. Inquire at 0817327889 / 0616178942.
Public Relations ( PR ) is a function often overlooked by businesses, but it’s actually crucial for building image, credibility, and long-term relationships with various groups. This is why companies need to do PR and the benefits they receive.
✅ Why do companies need to do PR?
Because PR is not just about “promotion,” but about building accurate understanding and a positive reputation for the company in the eyes of the public, which is a crucial foundation for long-term growth.
🌟 The benefits of doing company PR.
1) Create a positive brand image.
PR helps companies be remembered in a positive light, such as:
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professionalism
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Good service
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It is a trustworthy organization.
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It is the market leader.
A positive image = increased sales opportunities / finding business partners / investment.
2) Increase credibility.
News from the media is often perceived as more credible than “advertising.”
Having the media appropriately mention a company builds greater customer trust.
3) Communicate important information to the public.
such as
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New product launch news.
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Business plan
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Branch expansion
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Company progress
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Corporate Social Responsibility (CSR) projects
It helps people understand the company in the most accurate and up-to-date way.
4) Crisis Management (Crisis Communication)
When a negative event occurs, such as:
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Customer complaint.
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There is damaging news.
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Product quality problems
PR plays a role in managing situations,
mitigating impact
, explaining the facts,
and restoring customer and public trust.
5) Building relationships with the media (Media Relations)
The better the relationship with the media, the more likely the media is to present positive news about the company.
6) Boost Sales
Although PR isn’t direct selling, it can help boost sales, for example:
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Make the product well-known.
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Increase credibility KARTUTOTO.
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Stimulate customer interest.
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Increase brand visibility in the market.
7) Helps attract investors and business partners.
A positive image attracts more investors or business partners, making
it ideal for…
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Companies that want to expand their market.
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Companies that want to grow with funding website WIFITOTO
8) Building relationships with the community and society (CSR, Sustainability PR)
Making the company appear responsible
helps build brand loyalty.
🏢 In short
Corporate PR is about building reputation and trust
to increase brand awareness, recall, and reliability,
ultimately impacting sales, growth, and long-term stability.
National Council of Mass Communication